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Digital Marketing Coordinator

West Hartford, CT | Direct Hire

Post Date: 05/23/2018 Job ID: 5520 Industry: Office Support

We are looking for a motivated self-starter who is passionate about digital marketing and video to join our innovative marketing department. The Digital Marketing and Video Coordinator position is responsible for assisting in implementing our company' s overall digital communications and marketing plan to drive traffic, engagement and new business.

Skills and Specifications:
  • Work with marketing team to create and execute email and campaign strategy
  • Coordinate promotion of video and article content through email and social media outlets
  • Under general direction, plans and facilitates video production, including the planning, filming, editing, sound mixing, graphic design.
  • Oversees video strategy and production with outside film vendor.
  • Track and monitor outbound email campaign to ensure optimal campaigns and maximum effectiveness
  • Assist with PPC, SEO & SEM campaign creation
  • Assist in the maintenance of entire digital marketing presence including website content management, updates and maintenance, social media platforms including YouTube, Facebook, Twitter, LinkedIn and Google+
  • Data analysis & report generation using Google Analytics
  • Contribute digital campaign strategy ideas
  • Design, build and send emails through marketing automation system
  • Build graphic elements for digital use
  • Assist the marketing team in marketing programs and special projects as requested
  • Assist with any and all other marketing department functions on an as-needed basis
Experience and Skills:
  • Bachelor’ s Degree
  • 1-3 Years in a marketing role with experience in the following:
    • Experience managing and editing Web sites using a CMS system
    • Proficiency in Adobe Suite including Photoshop, InDesign and Illustrator and Apple FinalCut Pro for video editing
    • Proficient with social media including Facebook, LinkedIn, Twitter, YouTube
    • Working knowledge of Google Adwords and Analytics
    • Demonstrated experience in video promotions, production and equipment/editing software
    • Familiarity with marketing automation systems
    • Fluency in Google Analytics, SEM, PPC, SEO and all other aspects of online marketing
    • Time Management, prioritization, organizational skills, attentiveness, accuracy in performance and a keen attention to detail are essential to this position.
    • Strong interpersonal skills with the ability to work with all types of personalities
    • Effective project management, prioritization, multitasking, organizational and time management skills

Colin Paterson
Staffing Manager, Office & Financial Support Group

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